Citizen Perceptions of Online Interactivity and Implications for Political Campaign Communication
نویسندگان
چکیده
Introduction Literature Review Method Results Media Interaction Discussion Implications for Political Communication Conclusions Acknowledgments Footnotes References About the Authors
منابع مشابه
Explicating Web Site Interactivity Impression Formation Effects in Political Campaign Sites
This study identifies two distinct conceptualizations of interactivity in the communication literature—the functional view and the contingency view. Although the functional view has predominated academic research on interactivity, this study operationalizes the contingency view in the context of an experiment designed to investigate the impression formation effects of interactivity in Web-based...
متن کاملCampaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects
Recent communication research concerning participatory politics has found that the effects of media, especially campaign ads, conventional news, and online political resources, are largely mediated through interpersonal discussion about politics. This article extends this line of theorizing about the role of political conversation in citizen competence by testing an O-S-R-O-R model of campaign ...
متن کاملDoes Interactivity Serve the Public Interest?: The Role of Political Blogs in Deliberative Democracy
Political blogs are distinguished by their heightened interactivity, allowing users to participate directly in the political process. Does the interactivity afforded by political blogs really serve the public interest by contributing to deliberative democracy? A longitudinal between-subjects experiment was conducted during the week preceding an election to answer this question. Results suggest ...
متن کاملMapping Web Interactivity: A Comparative Study of Congressional Campaign Websites
This paper explores the use of interactive communication and dialogic relationship building strategies on political campaign Web sites. In contrast to presidential races that often feature substantially more sophisticated campaign Web sites, congressional candidates’ ability and willingness to use the Web as an electioneering tool has varied greatly. The present research sought to address two b...
متن کاملPeer-Assessment and Student-Driven Negotiation of Meaning: Two Ingredients for Creating Social Presence in Online EFL Social Contexts
With the current availability of state-of-the-art technology, particularly the Internet, people have expanded their channels of communication. This has similarly led to many people utilizing technology to learn second/foreign languages. Nevertheless, many current computer-assisted language learning (CALL) programs still appear to be lacking in interactivity and what is termed social presence, w...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- J. Computer-Mediated Communication
دوره 8 شماره
صفحات -
تاریخ انتشار 2002